Release Date:September 15,2007
7 Dias (7 Days) is a terrific new Mexican film that is being theatrically released in the United States, beginning August 17th in Los Angeles, with other markets to follow. It stars super hot actors Eduardo Arroyuelo (Before Night Falls, Todo por amore), Martha Higareda (Sexo, Amor y Otras Perversions, Zapping Zone), Jaime Camil (La fea mas bella ?Mi destino eres t, Diseador ambos sexos) and Julio Bracho ( Dos mujeres, un camino, Mentira) and has been nominated for five Mexican Academy Awards and 11 Cinematographic Specialty Press (Silver Goddess) nominations, winning five including Best Film and Best Director.The nomination this year of numerous films and talent from Mexico for Academy Awards signifies the most broad interest and acclaim in Mexican cinema yet. The films, nominated in 16 categories including Best Picture and Best Director and ultimately winning four, follow in a long tradition of Mexican film in America. And now 7 Dias is thrilled to ride the wave of attention and interest that exists in 2007 for Mexican cinema.Written and directed by Fernando Kalife, 7 Dias is about a small-time concert promoter who dreams of bringing the band U2 to his home town of Monterrey, Mexico. To finance the show, he places a bogus bet for half a million dollars with the local mob boss?and loses. His life will be spared if he can organize the concert in seven days, and though the odds are against him, all he can do is follow his dream and hope for a miracle.The band members of U2 were so captivated by the film when they saw it that not only did they give permission to use the band?s name throughout the film, but U2 also gave "at no cost" exclusive concert footage and music rights to the film. .